My Dream Theme — Briana Johnson

My Dream Theme

My Dream Theme is a line of food-safe partyware stickers designed to fit solid color plates, cups, and napkins, giving customers the freedom to choose their own theme and color scheme. Pick, stick, and party!

Developed for Walmart.com customers.

Trend Research | Product Development | Logo Art Direction | Photo Direction | Social Media | Copywriting

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From Trend to Product

My Dream Theme launched with a range of theme-driven designs, each informed by trend research. I provided trend direction and our creative team brought each concept to life. The Groovy collection shown here is one example of how that collaboration worked in practice.

Trend

Product

Tutorial Video

Because food-safe partyware stickers were new to market, a tutorial was essential to show customers just how simple the concept really is. I conceptualized and directed this video, working with the creative team to bring the vision to life from concept to final cut.

Producing it without dialogue allowed the content to translate globally.

Social Media GIFs

One sticker, endless possibilities. Aside from stylized images, I created GIFs as an easy way to demonstrate how swapping paper plate colors completely transforms the look of one sticker, showing customers the versatility of the My Dream Theme line without the need for multiple product shots.

Jelli Balloons

Northstar Balloons