Hi, I’m Briana.
I'm a trend-driven creative with a background in consumer goods and an eye for what's next. My work spans trend forecasting and creative execution, spotting where things are headed and translating that into products, campaigns, and brands that connect with customers.
I lean clean and minimal, but I know how to adapt. Whether I'm developing a product concept, directing a photoshoot, or building out a brand's social presence, I bring the same instinct: keep it intentional, make it relevant, and always design with the customer in mind.
My career has taken me from product development for major retailers like Target and Walmart to building brand identities for Northstar Balloons, Pioneer Balloon Company, and Prima Balloons across wholesale channels worldwide. That range shapes how I work. I think in full pictures, not just individual pieces.
From Those Who Know
“Her impeccable taste and raw talent make her a key member of our team.”
Bri approaches projects with thoughtfulness and creativity, and she is unrelenting in her pursuit of quality content. Unafraid to offer constructive criticism for a more positive outcome, Bri’s input is highly valued and has a dramatic impact on every project she is assigned. Her impeccable taste and raw talent make her a key member of our team, offering valuable insight into the development and promotion of our products.
After a company acquisition, Bri effortlessly integrated into the Marketing team at Pioneer Balloon Company. In her time with Pioneer, she has consistently taken on additional projects and is always willing to help where needed. Whether she’s researching trends, building relationships with key industry influencers, or brainstorming ideas for marketing campaigns, Bri always brings a positive attitude and a commitment to excellence.
- Susan Dhillon, Marketing Communications Director at Pioneer Balloon Company
“…could always be relied on to deliver high-quality results, meet deadlines, and go above and beyond expectations.”
Bri is the most talented person I have encountered in my professional career. Over nearly a decade working together, she built a brand identity from the ground up, bringing sharp creative vision, strategic thinking, and a deep understanding of her audience to every project.
Her work spanned product design, packaging, marketing materials, and social media, always delivered with consistency and intention. Her ability to forecast trends and translate them into actionable strategies kept the brand ahead of the curve and growing.
She is equally strong as a communicator and collaborator, generating media coverage, building key relationships, and bringing teams together with ease. Dependable, reliable, and consistently going beyond expectations, Bri was an invaluable asset to our organization, and I wholeheartedly recommend her for any future endeavor she pursues.
- Annie Escalera, VP at Northstar Balloons
“…professionalism and drive to move the brands forward.”
Bri is a key member of the Pioneer Balloon marketing team, providing industry trend insights that inform the entire sales process: from balloon design to catalog development to website and email content.
Under her leadership, the social media influencer networks for both Qualatex and Northstar Balloons have grown substantially. Her ability to identify and connect with talented balloon artists and build relationships that benefit both the artists and the brands has been instrumental in expanding the followings of both.
Bri is a pleasure to work with. Her professionalism and commitment to moving the brands forward make her a valued member of any team.
- Teri Truesdell, Digital Manager at Pioneer Balloon