Jelli Balloons
Jelli Balloons were first-to-market, a new balloon concept inspired by the bright, translucent look of gummy candies. The idea came from experimenting with translucent film on the front and foil on the back. We tested it, and the result spoke for itself. I helped bring the concept to life through creative direction and visual storytelling.
Product Development | Art Direction | Photo Styling
Digital Assets
Conceptualized and art directed a photoshoot for digital assets used across distributor materials, marketing, and social. The creative direction was intentional, styled to evoke the look of candy, right down to the candy box, keeping the inspiration behind the product front and center.
