Chartreuse Latex
For the Qualatex chartreuse latex product launch, I led trend research and provided creative direction for assets, collaborating with marketing and creative teams to ensure the product connected with customers. Chartreuse was a new-to-market color that immediately became a best seller.
Trend Research | Product Development | Creative Direction | PR
Digital Assets
Scouted locations and art directed photoshoots for digital assets used across distributor materials, marketing, and social.
Influencer Collaborations
Collaborated with industry influencers by sending PR boxes ahead of launch, giving them first access to the new color. In exchange, they shared photos of their creations, generating organic content and buzz around the release that drove new followers to the brand.
