Northstar Balloons Packaging

For the Northstar Balloons kit packaging, showing the product in use was a priority. I conceptualized and art directed the photoshoots to ensure the imagery worked cohesively with the packaging design and gave customers a clear sense of scale.

For the individual letter balloons, I chose to shoot each letter in hand, making size easy to understand within a small package format. I also hired a production artist to standardize all letters and numbers so the final artwork would be consistent across print. These images also doubled as website assets.

Art Direction | Packaging Design | Photo Styling | Hand Model