A collaborative collection of professional-grade baking and cake decorating products designed to bring Duff Goldman's unconventional, Food Network-worthy style to home kitchens. The line's goal was simple: make high-level cake artistry accessible to everyday bakers.
My role spanned the full creative process. I developed seasonal and occasion-driven concepts for cakes, cupcakes, and cake pops, providing creative direction to inspire the baker and bring each idea to life.
Using the established design elements, I designed the catalog, styled photos for each project, and handled packaging art production.
Project Creative Direction | Photo Styling | Catalog Design | Packaging Art Production
