Social Media

Throughout my career, I have managed social media across multiple brands in the balloon and party industry, overseeing content planning, scheduling, and copywriting while maintaining a consistent brand voice across each account. I art directed and created assets, coordinated with creative teams, and collaborated with industry influencers to generate organic content and grow each audience.

Community management kept the brands engaged and responsive, while ongoing trend forecasting and campaign strategy ensured the content stayed relevant. All growth was achieved organically, without paid promotion.

Under my management, the Qualatex Instagram grew from 3k to 178k followers and their TikTok from 0 to 10.8k. Northstar Balloons grew from 0 to 48.2k on Instagram, and Prima from 0 to 14k. All growth was achieved organically, without paid promotion.

Content Planning and Scheduling | Content Creation | Art Direction | Brand Voice Consistency | Influencer Collaboration | Community Management | Campaign Strategy | Trend Monitoring | Copywriting

Collaborations

Influencer collaboration was a big part of my organic growth strategy. By partnering with the right people in the industry, the brands gained exposure to new audiences and received strong assets that could be repurposed across social and marketing channels.

Educational Content

To inspire and educate customers, I collaborated with balloon artists internally and externally to produce fun, easy-to-follow videos showcasing creative and unexpected ways to use the products.

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Duff Goldman